Meytal Lavie is an AEO and GEO Specialist at Inspired Marketing, where she develops visibility strategies for B2B tech clients across traditional search, answer engines, and AI discovery platforms. She works closely with content teams to translate those strategies into briefs with measurable goals.
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Meytal Lavie is an AEO and GEO Specialist at Inspired Marketing, where she leads visibility strategy for B2B tech clients across search, answer engines, and AI discovery platforms.
She defines what content needs to achieve before it gets written, setting goals that account for how buyers find information not just through Google, but through AI-generated responses and large language model citations.
Meytal brings over 15 years of SEO experience, including a senior team leadership role at William Hill, and has operated as a freelance international SEO practitioner since 2018, working across markets and sectors.
Her focus at Inspired Marketing is making sure content earns visibility in the places where B2B buyers are increasingly doing their research.
