Siro Naidoo

Director of Digital Growth

Siro Naidoo is Director and Chief Marketing Officer at Inspired Marketing, where she leads the agency’s AEO and GEO program. With over 22 years in B2B marketing, including a decade focused on SaaS, AI, and tech, she specializes in building growth systems that connect brand positioning to measurable pipeline.

 

Expertise tags

  • B2B Growth Strategy
  • AEO & GEO
  • Fractional CMO
  • Demand Generation
  • Brand Positioning
  • AI Search Visibility

 

Author page bio

Siro Naidoo is Director and Chief Marketing Officer at Inspired Marketing. She leads strategy across client accounts and heads the agency’s AEO and GEO program: optimizing content to be found by AI discovery engines, not just search algorithms.

She has spent over 22 years in B2B marketing, with more than a decade working specifically in SaaS, AI, and tech. 

Her background includes brand strategy, demand generation, and executive coaching, and she holds a B.A. Hons in Brand Leadership from Vega School at Emeris and a Post-Graduate qualification in Executive Coaching from SACAP.

Siro’s role across all of Inspired Marketing’s portfolio is to build growth systems that marketing departments can measure and show to their board.

Author's articles