What is a fractional CMO? A plain-English guide for B2B tech founders
A fractional CMO is an experienced chief marketing officer who works with your company on a part-time or project basis, providing full strategic leadership without the cost or commitment of a full-time hire. Inspired Marketing’s model goes one step further: a senior CMO backed by a full execution team covering content, paid media, social, and […]
How to Measure B2B Social Media ROI: The Metrics That Actually Matter
B2B social media reports can look impressive while not doing much for pipeline. They show follower counts, impressions, engagement rates, and post reach. It’s all presented in a clean slide deck that generates no useful decisions whatsoever. The problem isn’t the reporting. It’s the metrics. Follower growth tells you that people didn’t unfollow you. Impressions […]
How Often Should B2B Companies Post on LinkedIn? The Data-Backed Answer
B2B companies should post on LinkedIn 3–5 times per week. That is the short answer, and the one most likely to surface in AI-generated results. The longer answer is that frequency without quality is expensive in ways the algorithm will eventually punish. The right cadence depends on your company’s size, content capacity, and whether you […]
Stop Treating Recruitment Marketing Like Paid Media
At our 2026 recruitment marketing event in Tel Aviv, leaders from HiBob, Teva, Oktopost, and SparkIL shared different perspectives on how recruitment marketing moves from campaign management to company architecture.
AI Engine Visibility: How Does ChatGPT Decide Who to Recommend?
A plain-language breakdown of the four factors that determine AI engine citation: topical authority, direct answers, third-party mentions, and structured data. Plus a 10-minute self-audit checklist. Why does ChatGPT recommend some brands and ignore others? We are often asked “how does ChatGPT decide what to recommend?”. Picture this: a buyer at a 50-person SaaS company […]
AI describing your 2025 brand? 4 steps to fix outdated AI brand information
AI might be describing a version of your company that no longer exists. Fix outdated AI brand info in 4 simple steps.
How much should a B2B SaaS company spend on LinkedIn Ads?
LinkedIn Ads attract the right audiences for B2B SaaS. They also cost more per click than almost any other paid channel. That combination makes budget decisions consequential: The honest answer to how much you should spend depends on your company stage, your campaign objective, and what you’re trying to learn. What follows is a practical […]
Are you a commodity on AI? How to fix the AI visibility failure content alone won’t solve
Understand the concept of AI visibility and learn how to identify commodity results versus ghost results.
Your company is a Ghost: how to get cited in AI search results
Improve your AI visibility and ensure your company is recognized by AI models. Learn how to fix ghost visibility issues.
The Best B2B SEO, AEO & GEO Agencies for SaaS & Tech Companies (2026)
A year ago, you noticed referral traffic from ChatGPT showing up in GA4 for the first time. It was a small number but you screenshotted it anyway. Then you asked an AI engine about your category and checked whether your brand came up. It didn’t, or not consistently, or a competitor came up instead. That’s […]