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The Inspired Marketer

A B2B marketing podcast for marketers who are done with recycled frameworks and vague advice.

Why tune into the Inspired Marketer?

Candid, frill-free conversations with experienced B2B leaders about what actually works when marketing is tied to real business outcomes.

Manu Cohen has built some of the most recognizable B2B creative work of the last decade. This episode is about what he's learned doing it.
Manu Cohen, CMO at Gyro
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Meet your host

Daniela Morein-Bar is the CEO and Founder of Inspired Marketing.

With over a decade of experience working with B2B tech companies at different growth stages, Daniela has spent her career inside the realities most marketing advice overlooks: long sales cycles, evolving products, shifting priorities, internal tradeoffs, and constant pressure to show impact.

As host of The Inspired Marketer, she brings a practitioner’s instinct to each conversation, creating space for guests to invite us into the thinking behind their decisions.

I’m always telling my team at Inspired to keep things to the point. Think clearly. Stay close to the work, and build things that will hold up under pressure. The podcast is where I get to learn from others

Daniela Morein-Bar | Inspired Marketing Founder and CEO

All episodes

Beyond the Prompt: Building Brand Voice with AI at Scale

Dana Meschiany shares how she independently led the integration of AI into her marketing workflow, long before there was a formal directive to do so.
Dana Meschiany, Senior Content Marketing Manager at Pentera
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How to Master Reddit for Smarter B2B Marketing

Ben Gross, Director of Marketing at DB Maestro and one of Reddit’s top 100 human users reveals how Reddit has become a powerful and often underestimated tool for B2B tech
Ben Gross, Director of Marketing at DB Maestro
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From SEO to AI Visibility: How B2B Brands Win When Ranking Isn’t Enough

Daniela Morein-Bar sits down with Inspired Marketing’s Director of Growth, Siro Naidoo, to cut through the noise around SEO, AEO, GEO, and “AI visibility” as a whole.
Siro Naidoo, Inspired Marketing’s Director of Growth
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The Reality of Building an AI Startup

Daniela Morein-Bar sits down with Tal Peretz, CEO & Co-Founder of Onfire, to discuss what it really takes to build an AI company that drives revenue.
Tal Peretz, CEO & Co-Founder of Onfire
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The Missing Link Between Product, Marketing and Sales

Daniela sits down with Yitzy Tannenbaum, Product Marketing leader at Palo Alto Networks, to demystify one of the most misunderstood roles in B2B tech: product marketing.
Yitzy Tannenbaum, Product Marketing leader at Palo Alto Networks
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Why PR Still Matters: Building Brand Credibility in a Performance-Driven World

Faye’s VP of Communications, Lauren Gumport break down what it really takes to align digital strategy with revenue-generating outcomes in B2B tech.
Lauren Gumport, Faye’s VP of Communications
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How to Build Tech Brands That Attracts Investors and Customers

Michal Gat, Partner at Titan Branding explores the role of branding in the growth journey of B2B tech companies.
Michal Gat, Partner at Titan Branding
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How to Turn Customers into One of Your Strongest Marketing Channels

Adi Bar-Lev, VP of Brand & Customer Marketing at Pentera, tells us why customer marketing is one of the most underutilized growth engines in B2B and how she built a
Adi Bar-Lev, VP of Brand & Customer Marketing at Pentera
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How to Turn B2B Products into Buyer-Ready Narratives with Story-Driven Marketing

What happens when you take a cybersecurity marketer, hand him a comic book, and ask him to turn dry B2B tech into something unforgettable?
Michael Yehoshua, CMO of WiseStamp
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Winning Event Marketing Strategies to Drive Leads and Maximize ROI

In this episode of The Inspired Marketer, Daniela, CEO of Inspired Marketing, sits down with Brooke Afick, CEO of BizRock, to talk about what makes an event truly successful.
Brooke Afick, CEO of BizRock
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The Power of AI Avatars in Marketing & Customer Experience

In this exciting episode we explore the impressive potential of AI avatars with Tomer Zuker.
Tomer Zuker, VP Marketing at D-ID
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Building Successful Channel Partnerships: The Art of Trust and Continuous Engagement

In this episode of The Inspired Marketer, channel marketing veteran Sharon Zalcberg reveals great insights that every B2B tech company needs to hear.
Sharon Zalcberg, Founder and CEO of ShareOn Marketing
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The Great Debate – Lead Generation or Demand Generation for B2B Success?

Our guest, Ilana Shabtay, VP of Marketing at Fullpath, shares her company’s journey from a traditional lead generation approach to a demand generation strategy designed to build brand awareness and
Ilana Shabtay, VP of Marketing at Fullpath
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The Future of Marketing: Embracing AI for Competitive Advantage

In this episode of the Inspired Marketer podcast, Yael Klaas, VP of Corporate Marketing at Similarweb, shares how her team successfully integrated AI tools into their marketing processes.
Yael Klaas, VP of Corporate Marketing at Similarweb
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Building Strategic B2B Tech Websites From Scratch To Success

In this interesting episode of The Inspired Marketer, Maya Dror Melamed, VP Marketing at Beyond XR, shares her proven methodology for creating effective B2B startup websites.
Maya Dror Melamed, VP Marketing at Beyond XR
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How Consumer Insights Fuel Impactful Marketing Content

Noa Schahaff, Head of Consumer Insights and Analytics at Revuze, shares how her team analyzes millions of consumer reviews to uncover crucial insights that shape content strategy, product features, and
Noa Schahaff, Head of Consumer Insights and Analytics at Revuze
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Building and Launching a Successful and Thriving Product Community

Adam Yosilewitz, formerly from Taboola, shares his experience building a successful product feedback community.
Adam Yosilewitz, Senior Product Marketing Manager
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How to Align Marketing and Sales Teams for Better Results

Mona Popilian-Yona, VP of Marketing at Binah AI, shares her insights on the importance of collaboration between marketing and sales teams.
Mona Popilian-Yona, VP of Marketing at Binah AI
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Secrets to Building a Powerful Employer Brand

We go deep into the world of employer branding with Tom Douglas, Global Employer Branding & Sourcing Manager at HiBob.
Tom Douglas, Global Employer Branding & Sourcing Manager at HiBob
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Integrating PR, Social Media, and Content Marketing for B2B Success

Amy shares her expertise on integrating public relations, social media, and content marketing to create a cohesive strategy that drives long-term success.
Amy Kenigsberg, COO and co-founder of K2 Global Communications
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Dealing with the Risks & Rewards of Generative AI in Marketing

Orly shares her expertise on the potential risks associated with using AI tools like ChatGPT, including data leakage, hallucinations, and prompt injection attacks.
Orly Bar Lev, Head of Marketing at Lasso Security
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Navigating the Challenges of Rebranding: Insights from a Content Marketing Lead

Kareen Friedman, Content Marketing Lead at Fiverr Enterprise, shares her experience and valuable insights on the complex process of rebranding.
Kareen Friedman, Content & Communications Expert
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Leadership & Crisis Communication Insights with a PR & Communications Expert

PR & Communications expert, Janine Kohan, dive deep into the crux of crisis management for B2B marketing.
Janine Kohan, PR & Communications expert
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A Deep Dive into Burnout, Team Dynamics, and Self-Care

Claudia Brandt, a seasoned coach in People Management and Leadership, unpacks the emotional complexities of today’s fast-paced work environment.
Claudia Brandt, Business coach
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Mastering LinkedIn Outbound: Strategies & Tactics from a Growth Marketing Expert

Roni Kon, Head of Growth Marketing at GeoEdge. He discussed how to redefine B2B lead generation and leverage LinkedIn’s sophisticated tools.
Roni Kon, Head of Growth Marketing at GeoEdge
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Unveiling the Strategic Power of Content & Brand Building in B2B Tech

Zohar Haimovitch, Sr. Director of Strategic Communications at HiBob go into the strategic core of content marketing within the B2B tech landscape.
Zohar Haimovitch, Sr. Director of Strategic Communications
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Mastering the Art of Impactful Communication: An Approach to Public Speaking

Communications expert Helen Gottstein from Loud and Clear Training unveils her powerful strategies to transform your public speaking powers.
Helen Gottstein from Loud and Clear Training
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Founder of Inspired Marketing - Daniela Morein Bar

My Journey as a Digital Marketer and Founder of Inspired Marketing

Daniela Morein-Bar, CEO and Founder, sits down for an honest conversation about building an agency. How it started, what the work taught her, and what it means to lead a
Daniela Morein-Bar, CEO of Inspired Marketing
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Leveraging the Power and Usage of AI in Content Marketing

W sit down with Pe’era Feldman, Strategic Startup Advisor and Executive Member of Pavilion, to discuss the revolutionary impact of AI on content marketing.
Pe’era Feldman, Founder, Early Stage Startup Consultant
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If you’re solving hard technical problems, your marketing should be just as rigorous. Let’s make it precise, scalable, impossible to ignore.

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