In this exciting episode we explore the impressive potential of AI avatars with Tomer Zuker, VP Marketing at D-ID, a leading company in the digital human space. Tomer discusses how AI avatars are completely changing marketing, learning and development, and customer experience.
You’ll learn how businesses can use AI to create scalable, personalized video content, enhance customer engagement, and reduce production costs. The conversation also goes into the ethical considerations surrounding AI, including deepfakes. Tomer offers practical advice for marketers looking to adopt AI tools, emphasizing the importance of identifying business challenges and finding the right AI solutions.
The mistake most marketers make with AI tools is starting with the technology instead of the problem. Tomer’s advice cuts through the noise: identify the specific business challenge first, then find the AI solution that addresses it. That sounds obvious, but it’s consistently ignored in the rush to appear innovative.
For AI avatars specifically, the business case is strongest where video content is already needed at scale but production is the bottleneck. Personalized outreach, multilingual content, onboarding sequences, product explainers: these are areas where AI avatars remove friction without removing quality. The goal isn’t to replace human storytelling. It’s to stop letting production constraints decide how much of it you do.
Marketers who approach AI adoption this way (problem first, tool second) tend to get measurable results faster. They also avoid the expensive mistake of deploying technology that doesn’t connect to revenue.
This episode will help you think more clearly about where AI avatars fit, and where they don’t.
