Adam Yosilewitz had a problem that most B2B companies quietly share: advertisers using Taboola’s platform had feedback, feature requests, and frustrations, and no structured way to surface them. Building a community turned out to be the answer. Getting it right took considerably more work than anyone expected.
In this episode of The Inspired Marketer, Daniela sits down with Adam, formerly of Taboola, to talk through what B2B community building actually looks like when it’s intentional. Not a Slack group that goes quiet after three weeks, but a structured, actively managed community. This community feeds directly into product development, srtonger advertiser relationships, and revenue metrics.
Adam covers the decisions that matter most: choosing the right platform, identifying and segmenting the right members, and making sure the community delivers genuine value to participants rather than just serving as a feedback extraction mechanism for the company. The last point, he argues, is what most community programs get wrong.
The measurement framework Adam built is worth the listen on its own. Growth and engagement metrics are the starting point. The more interesting question is how community activity connects to product roadmap decisions and commercial outcomes. At Taboola, the answer was direct and demonstrable:
Insights from the community shaped features, and those features strengthened the advertiser relationships that drove revenue.
He also addresses the governance side: who belongs in the community, how to keep participation active over time, and how to avoid the common failure mode where early enthusiasm gives way to silence.
B2B community building is one of those strategies that sounds straightforward and requires genuine discipline to execute. Adam’s experience at Taboola is one of the more honest accounts of what that discipline looks like in practice.
