In this episode, Daniela speaks with Adi Bar-Lev, VP of Brand & Customer Marketing at Pentera, about why customer marketing is one of the most underutilized growth engines in B2B and how she built a program that delivers measurable ROI.
Adi shares how her team scaled a global customer marketing motion that fuels both renewals and demand gen, transformed events, roundtables, and even wine tastings into conversion tools, and also used customer feedback to shape a Super Bowl ad (and got exec buy-in). Whether you’re running a brand, demand generation, or post-sale engagement program, this conversation will inspire you to rethink what “customer-centric” marketing really means.
