Most marketing teams know they should be creating content grounded in what customers actually think. Few have a direct line to that data. Noa Schahaff does.
In this episode of The Inspired Marketer, Daniela sits down with Noa, Head of Consumer Insights and Analytics at Revuze, to talk about what happens when a consumer insights team and a marketing department genuinely work together. Revuze pulls post-purchase reviews from hundreds of sources, runs them through a proprietary algorithm, and delivers real-time insights on brand strengths, weaknesses, and competitor positioning. And it delivers that without surveys, focus groups, or months of waiting. Noa’s team sits at the center of that data and now feeds it directly into content strategy.
Topics, angles, data points, and audience-specific reports now flow from consumer insights into marketing. So the content that comes out is richer, more relevant, and more useful to prospects than anything the marketing team could have produced alone.
The advantage of post-purchase review data over traditional research is that it’s unguided. No moderator, no survey structure, no incentive shaping the answer. Consumers write what they actually think, and Revuze captures it at scale across electronics, cosmetics, home cleaning, and other consumer packaged goods categories.
For marketing teams, that data solves a persistent problem: creating content that is genuinely interesting and incisive to the people you’re trying to reach. When consumer insights become part of a content team’s KPI rather than an afterthought, the output shifts from generic thought leadership to content that reflects real market intelligence.
Noa’s team proved it works. This episode explains how they got there.
