LinkedIn outbound gets a bad reputation because most people do it badly. Roni Kon, former Head of Growth Marketing at GeoEdge, does it differently.
In this episode of The Inspired Marketer, Roni breaks down the LinkedIn outreach system he’s built to reach publishers, platforms, and ad ops decision-makers. This is a precise, skeptical audience that has seen every generic outreach message in existence. He covers how he uses Sales Navigator to identify and prioritize the right prospects, as well as what actually drives connection rates up. He also sheds light on why most marketers are measuring LinkedIn success with the wrong metrics entirely.
Perhaps most valuable of all, he shows us how to move prospects from first touch to meaningful engagement without burning the relationship before it starts.
Paid social costs are up and organic reach is unpredictable. For B2B marketers selling to a defined ICP, LinkedIn remains one of the few channels where you can reach a specific decision-maker directly, with a personalized message, at a manageable cost. The problem isn’t the channel. It’s the execution.
Most LinkedIn outbound fails because it treats connection requests as conversions and volume as strategy. Roni’s approach prioritizes relevance over reach and engagement over acceptance rates. That’s a distinction that separates programs that generate pipeline from ones that generate noise.
If you’re running LinkedIn outbound or about to start, this episode gives you a repeatable framework grounded in real results.
