What happens when you take a cybersecurity marketer, hand him a comic book, and ask him to turn dry B2B tech into something unforgettable? In this episode we are joined by Michael Yehoshua, CMO of WiseStamp and former cybersecurity CMO with 2 exits.
Together, they explore how storytelling can transform even the simplest products, like email signatures, or the most complex platforms like OT security tools into compelling narratives that resonate and convert. Michael shares his four-step framework for building effective B2B stories, offers real examples like whitepapers written from an attacker’s perspective, and explains why marketers need to stop blending in.
