In this insightful episode of The Inspired Marketer podcast, Daniela sits down with Amy Kenigsberg, COO and co-founder of K2 Global Communications, to discuss the power of the PESO Model© (Paid, Earned, Shared, Owned) (by Gini Dietrich) in B2B tech marketing.
Amy shares her expertise on integrating public relations, social media, and content marketing to create a cohesive strategy that drives long-term success. Listeners will learn how to leverage thought leadership content, data-driven insights, and targeted social media campaigns to nurture leads throughout the lengthy sales cycle. Discover the importance of building relationships with journalists, analysts, and key decision-makers.
