Working as rebranding agency for some household names in B2B tech comes naturally to us (we’ve done it more than a few times). But rebranding yourself, as a branding/rebranding agency has turned out to be a daunting challenge. It’s taken us a minute, but we’re finally there.
We changed our brand and our domain. We didn’t change what we are.
There’s a version of this post that opens with “We’re thrilled to announce.” This isn’t that version.
Rebranding is hard work. It takes time to figure out what you need to carry forward, and what you need to build fresh. Before you get to that point, you need to gather insights and gut-feel responses from everyone involved. Then someone needs to evaluate and blend it all into something coherent.
At Inspired Marketing, we do this kind of work for large B2B tech brands in a hurry. Doing it for ourselves was challenging in the familiar ways, but also in ways we didn’t anticipate.
To cut a long story short: we made it. Inspired Marketing has a new look, new domain, full service suite mapped out and named. If you’ve worked with us before, the essence of how we work has not changed. If you’re meeting us for the first time, the new brand is a more comprehensive introduction than the old one.
The brand has caught up with the work
Inspired Marketing has been doing full-stack B2B tech marketing for twelve years. For most of that time, we’ve been deep in the work. We’ve added new services as new needs have emerged, and our brand hasn’t kept up in reflecting that growth. So with our new identity, we finally have something we can grown into, rather than around.
The visual overhaul is the first thing you’ll notice. In B2B tech marketing, there’s a perpetual temptation to make everything look like a pitch or a hook. That’s probably the advice we would have got if we had hired another agency or consultancy to tell us who we were. We didn’t, because we know that already. We simply set out to build something that looks like us.
When we focus-grouped the initial mockups with our team and advisors, words like “clean”, “intentional” and “calm” came up frequently. It’s a reflection of the can-do attitude and warmth our clients comment on, from Series A companies finding their footing to household names like Intel, Cloudinary, and HiBob that have long since found theirs.
About that .co.il(now b2b.com)
The old domain was inspiredmarketing.co.il. It made sense at the start, but doesn’t any more.
The .co.il suffix is a geographic marker that signals local. But our clients are global B2B tech companies: Israeli-founded, US-listed, globally distributed, or all three. A domain that anchors us to a single market was sending the wrong signal.
The new domain, inspiredmarketingb2b.com, makes explicit what was always true: we’re not a general marketing agency that happens to take tech clients. We’re a B2B specialist. That’s the only kind of work we do, and the name now says so without a qualifier.
What we are, stated plainly
We’re a lean agency. That’s not a limitation we’re working around, but a deliberate choice that shapes everything about how we work.
Big agencies have layers: account managers between the client and the people doing the work, junior teams running execution while senior names appear on proposals, processes designed to absorb scope rather than deliver it. We built something different, because we think our model produces better work and better relationships.
At Inspired, you work with the people doing the work. Senior talent, close to the brief, with no buffer between strategy and execution. We take on thirty clients a year, by choice. Our average client retention is twenty-five months in an industry where most agencies churn quarterly.
We’re also known for being eager to go where other agencies tend to avoid: complex technical products, skeptical markets, high-stakes briefs with real constraints and genuine risk. We take those on not because we have to, but because that’s where the interesting work lives. The Goliaths of B2B marketing aren’t particularly interested in the hard cases, but we are.
A full service suite that tells you everything we do
For the first time, the full picture of what we do is visible in one place.
Positioning and Messaging Strategy. SEO and AI Visibility. Demand Generation and Performance. Content and Thought Leadership. Social Media Marketing. Event Marketing and Field Presence. Employer and Brand Reputation. Fractional CMO Services.
It’s all modular by design. Clients plug into what they need: a single channel, a growth function, or a fully managed marketing operation. What they never get is a locked-in retainer that doesn’t fit where they are. You can see the full breakdown on our B2B marketing services hub.
AI when it counts. Human where it matters.
We’re not going to pretend AI hasn’t changed this industry, or that we haven’t changed with it.
AI is now integral to how we work. It gives us speed, sharper research, and scale that a lean team couldn’t otherwise access. It makes our strategists faster and our output more precise. We use it every day, across research, analysis, ideation, and execution.
What we don’t do is confuse automation for expertise.
Every client relationship at Inspired runs through senior people who know their industry. There are no black boxes or autopilot strategies. Instead, we treat AI as a working method, not a replacement for the judgment that makes marketing effective.
The really essential stuff has stayed the same
We’re still the agency that finds the angle when the brief doesn’t have an obvious one. Still the team that gets close to the client and stays there. Still lean by design, senior by choice, and unwilling to produce work we’re not prepared to stand behind.
Inspiredmarketingb2b.com. The same agency you’ve seen on LinkedIn, just with a grown-up brand.
If you want to work with us, or work with us again, we’d love to hear from you.
