SEO AEO and GEO Visibility Services
Long-term SEO strategy built for the new search stack. Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) & strategic AI visibility for B2B brands.
Inspired Marketing: your strategic B2B Search Engine Optimization, AEO & GEO partner
Narrow focus, deep experience
We work exclusively with B2B tech, from HRTech and data infrastructure to cybersecurity, AI platforms, and semiconductor companies. We bring this wide experience to every client. It’s what enables us to understand your buyers, your competitive landscape, and the search behaviors that drive enterprise decision-making.
Holistic strategy
Search behavior is multi-layered, and so is our approach. We optimize the full ecosystem: content, site structure, loading speeds, entity relationships, metadata, mobile visibility, and every signal that improves your presence across traditional and AI-driven search.
Creativity meets insight
SEO today demands both technical rigor and compelling content. Our strategists, writers, and analysts work together to bring qualified traffic to your site and turn that traffic into leads through content frameworks AI tools and human readers can trust.
Future-proof optimization
Search is evolving fast. Our strategies evolve with it. We optimize not only for Google’s rankings, but also for AI-generated answers across platforms. By using structured data, clear intent mapping, strong E-E-A-T signals, and brand-safe knowledge assets, we make sure your company is recognized as a credible source in AI-powered search.
AI killed your organic search. What now?
AEO. GEO. AIO.
There’s a wide range of terms describing the new reality of AI-powered SEO.
They all converge on a shared reality that every B2B marketer knows: organic search is in bad shape.
SEO for technology companies needs to take account of this radical shift.
This is what B2B tech SEO looks like now
B2B tech purchases involve long sales cycles, multiple stakeholders, and a research phase that rivals buying real estate. More than half of that time is spent in search.
Traditionally, that meant Google search alone. That’s where B2B tech SEO services focused.
Today, it also means ChatGPT, Gemini, Claude, Perplexity, and other AI-driven tools. Buyers use conversational queries (“best SIEM for mid-market teams”) and rely on AI summaries long before speaking to a vendor.
Without adapting to this new search behavior, even strong content goes unseen.
Answer Engine Optimization (AEO)
helps ensure your brand is surfaced when AI tools summarize industry insights, definitions, or vendor comparisons.
Generative Engine Optimization (GEO)
focuses on structured, trustworthy, context-rich content that AI models can confidently cite in AI Overviews and other generative results.
How we work
Initial Research: where are we now? (And where are your competitors?)
We begin with a full evaluation of your current site, content library, and user journey, paired with deep keyword research, intent analysis, and competitive benchmarking across both traditional SERPs and generative search platforms.
The SEO Audit: what’s blocking visibility?
Our technical audit uncovers the issues preventing your site from reaching its potential: crawlability challenges, missing schema markup, weak metadata structure, slow page speeds, unaligned content clusters, and gaps that limit both Google rankings and AI visibility.
Strategy: how do we get better?
We build a complete SEO + AEO + GEO strategy that includes your sitemap, prioritized keywords, entity-based optimization, pillar page architecture, structured data requirements, and content recommendations tailored to both human readers and AI models.
Ongoing Analysis: how do we sustain results?
Performance doesn’t end at launch. We monitor keyword rankings, organic traffic, UX metrics, conversion rates and now, AI visibility signals, including:
- Appearance in AI Overviews.
- Presence in generative summaries.
- Citation likelihood.
- How your answers perform in conversational search.
This ongoing cycle keeps your brand relevant and discoverable.
Preparing for AI Search
We adapt your content for the next era of discovery, using FAQ-rich structures, fully answered questions, schema markup, and conversational copy that allows AI models to understand your expertise and cite it accurately.
Let’s build your AEO & GEO strategy
We support some of the world’s most innovative tech companies, helping them rank for the right terms, appear in the right generative results, and build a search presence that compounds over time.
Book your strategy session to learn how to stay visible in both search results and AI-generated answers.