Social Media Management Services for B2B Tech Companies
Leapfrog your competitors with expertly crafted social media management services and strategies that break through the noise and get your voice heard by the people who need to hear it.
Why social media marketing matters for B2B tech companies.
To buy or not to buy? That is the question being decided on social media, right now.
75% of B2B buyers rely on social media as part of their process. That wasn’t true a decade ago, when social was a flashy add-on for only the most forward-thinking startups. But these vital conversations have shifted onto social media platforms, taking your leads with them.
In short, if it’s not on social media – it’s not being heard. Nurturing leads, building relationships, showcasing company culture – it all happens in social media channels. And companies who are getting this right are reaping the benefits.
How the game has changed for B2B social media
In the past, social media management could be safely entrusted to one person with a single focus: engaging in comments, posting regular content, or following up with leads.
That’s no longer the case.
Being present and engaging on social media platforms is now, quite literally, a full-time job, for a full team of specialist engagers, designers, writers and strategists. Every piece of social media content needs to be thoughtfully and strategically devised if it’s going to stand a chance of standing out. Even worse, social media platforms are dynamic: constantly evolving and changing. This makes the struggle to stop the scroll, boost engagement and generate leads all the more complex for time-pressed B2B businesses.
Winning this game means getting the right message seen by the right people, on the right platform – over and over again. That’s not impossible – but it does take an expert touch.
At Inspired Marketing, our dedicated social media marketing team builds, implements and tracks custom plans that keep our clients tuned in to the conversations where they need to be, moment to moment.
A Game-Changing Social Media Strategy for Super Bowl 2025 that saw a 590% increase in website conversions.
Our Benefits
Our interdisciplinary marketing team combines expertise in digital marketing, content creation and lead generation to build an influential social media presence for B2B brands.
Agile and Always “On”
An impression isn’t a read - or even a view. It’s a fleeting window of opportunity that our mostly-millennial team is adept at seizing.
Omnichannel Expertise
Think TikTok is just for B2C? Think again. Our media management services cover all the social media platforms where your leads love to engage.
Inspiration and Data
Our team blends creative flare and analytical acumen, constantly measuring how every # and @ is performing in the wild.
How we work
Research
We take a deep dive on your buyer personas, competitors, media portals, key opinion leaders, and trending topics.
That’s how we identify the social media platforms most relevant to your products and services, and that your target audience prefers (it’s not always the ones you expect ).
Create
Based on this social media marketing strategy, we build a marketing plan that integrates with all of your other marketing activities: your content calendar, SEO, and paid marketing campaigns. The plan spans 4 essential pillars:
- Managing the company profile
- Generating corporate organic traffic
- Boosting employee advocacy
- Creating and publicizing thought leadership
Schedule
This is where that agility we mentioned comes into play. We use management tools like HubSpot, Hootsuite, and Buffer to schedule posts, creating a well-oiled content machine.
We engage your audience in real-time, and use paid digital marketing and authentic employee advocacy programs to amplify your reach.
Analyze
Like any other form of online marketing, social media accounts need skilled management. We’re ruthless when it comes to trimming the fat and maximizing value for our clients’ budgets.
We keep our finger on the pulse as platform algorithms change, and adjust accordingly – so you never have to.
Social media platforms we work with
Executive and company profile management Thought leadership strategic planning Paid Media Community outreach Keyword optimization Podcast management Webinars
Reels Stories Influencer partnership building Algorithm strategy
Facebook ads Event promotion Community management A/B testing
X
X ads (*developers hang out on X the most and avoid Linkedin like the plague)
TikTok
Profile management Persona building Content marketing specifically geared to TikTok Brand awareness Video production
We manage your presence on Reddit so your brand shows up in those moments with something worth reading.
As an agency, we have the advantage of managing multiple social media accounts across different industries.
This means that we understand each platform in depth, and what it can do for businesses in a particular niche. It also means that we know where the hottest industry conversations are happening, and what they’re about. By tapping into them, we put our customers firmly on the digital map, generating and converting leads, driving traffic to their websites, and engaging with prospects in real time.
We think of ourselves as the David of the marketing world: lean, strategic, and all about results. Basically, we get A LOT done, but without wasted time or bloated budgets.
Going social with Inspired Marketing
So, if you’re looking for an international team of experts who really understand social media marketing and can help you get the attention of customers you’ve always dreamed of – fast – you’re in the right place.
Social Media Success Stories
floLIVE
Inspired Marketing scaled demand, doubled LinkedIn growth, and drove major website and engagement gains.
Read Success Story
Mend
Inspired Marketing built a social strategy to simplify OSS challenges: boosting clicks 42% and engagement.
Read Success Story
Pentera
We led a high-impact social strategy, driving a 590% increase in website conversions and major engagement growth.
Read Success Story