Alma Lasers
Already strong in traditional search, Alma Lasers’ leadership recognized early that AI-driven discovery was reshaping how buyers in medical aesthetics make buying decisions. They wanted a first-mover advantage before the window closed. We were brought in to build the visibility infrastructure to make that happen.
Israel
The Challenge
Alma Lasers operates across 11 regional websites, multiple language environments, and a complex international SEO infrastructure. That scale is an asset in traditional search. But in AI visibility work, it's also a source of significant technical risk. In such a multi-faceted setup, a small technical misstep can ripple across an entire global ecosystem.
The challenge wasn't just to grow Alma Lasers' AI search presence. It was to do so without destabilizing the organic performance of the global site they'd already built, and to do it across a structurally complex site.
"What stood out was how collaborative the process was. Inspired Marketing worked through every complexity with us. That made a real difference in both the quality of the work and the speed of execution."
Our Approach
- Before any AI-specific optimization work could scale, the global site infrastructure needed to be stable, correctly coded, and consistent across regions. That groundwork was execution-heavy, and non-negotiable.
- From there, we built and executed an AEO and GEO strategy designed specifically for how large language models discover and cite content. This meant optimizing for the environments where Alma Lasers’ buyers are increasingly making decisions: ChatGPT, Google AI Overviews, Perplexity, Gemini, Copilot, and Claude, among others.
- Content was restructured for machine readability and AI extraction, not just for human readers or traditional crawlers. Entity recognition, citation signals, and prompt ranking visibility were all treated as distinct optimization targets.
Throughout, the Alma Lasers’ team was deeply involved. This wasn’t a handed-off retainer. We made strategic decisions and technical tradeoffs together, so the relationship functioned as a close partnership.
The Results
Four months in, the numbers reflect what happens when AI visibility is treated as a serious strategic discipline.
- AI mentions grew by 142%, an increase that represents a fundamental shift in how broadly Alma Laser is earning citations across AI ecosystems.
- AI-cited pages also increased by 14%.
- At the same time, AI-driven conversions grew by 280%, an increase that speaks to something more important than traffic volume: the quality and intent of visitors arriving via AI search channels.
That conversion figure is the one that matters most. AI-driven sessions grew modestly over the same period, which makes the conversion rate movement all the more striking.
The AI search visibility window is open.
AI search is a new competitive layer that B2B companies need to build for, before competitors do. That window exists for a limited time. Investing in AI visibility infrastructure now will make it harder for competitors to displace you later on.
Where does your brand show up when a buyer asks an AI? If you don’t know, your competitors might. Book a strategy call to find out.
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