FLOLIVE®
From technical powerhouse to impossible-to-ignore IoT brand.
London
About FLOLIVE®
For five years, FLOLIVE® has partnered with Inspired Marketing, a long-term agency relationship built on trust, speed, creativity, and deep understanding of a highly technical market.
Together, the teams turned complex IoT connectivity into a sharper brand voice, stronger social presence, and more engaging digital story.
Our five years with Inspired Marketing say a lot about the trust and partnership we’ve built together. They understand our business, know how to bring our story to life, and have been a consistent partner in helping us grow our brand, our presence, and our performance.
The Challenge
FLOLIVE® is a global network purpose-built for intelligent IoT operations in the AI age. The company goes beyond connectivity, enabling global deployments that behave locally everywhere, with sovereign-by-design routing, local breakout, and a unified connectivity management platform. Inspired Marketing’s role was to make that story clear, current, and compelling across the channels where telecom and IoT buyers pay attention.
Every content asset had a job to do
Inspired Marketing supported FLOLIVE® across:
Messaging: Translated a technically complex category into positioning that buyers remember.
Social strategy: Built a LinkedIn presence that grew 782% over five years and kept engagement consistently above industry benchmarks.
Executive thought leadership: Gave FLOLIVE®’s leadership a visible, credible voice in the conversations that matter to enterprise IoT buyers.
Design: Brought the brand’s visual identity into alignment with its market ambitions, across every format and channel.
Video concepts: Turned product complexity into watchable, shareable stories without dumbing down the technology.
Campaign ideas: Turned market shifts, product launches, and industry moments into campaigns that generated attention and leads.
Event content: Made FLOLIVE®’s presence at industry events feel considered and consistent, not just visible.
Webinars: Packaged deep technical knowledge into formats that built trust with the right audiences.
Market trend storytelling: Kept FLOLIVE® in the conversation on the topics shaping next-generation IoT connectivity.
In 2026, that creative partnership became even more visible with the launch of FLOLIVE®’s new brand direction. Inspired Marketing helped bring the new messaging to life across social, campaigns, event assets, PR moments, video content, and executive communications.
Five years, and four numbers that matter
Across five years, FLOLIVE® grew from 1,898 LinkedIn followers to 16,734 by the end of 2025.
Organic social leads increased 91% year over year, executive LinkedIn interactions rose 281%, and LinkedIn engagement stayed consistently strong, reaching a 13.5% average engagement rate in 2025.
The outcome
FLOLIVE® became one of the most visible and consistently engaging brands in global IoT connectivity.
Across five years, Inspired Marketing helped build a social presence that kept engagement high, turned complex market shifts into creative campaigns, and gave the brand a stronger voice across LinkedIn, events, videos, newsletters, and thought leadership.
That visibility matched the company’s market momentum. In 2026, FLOLIVE® was named a Global Tech IoT Award winner, reinforcing its position as a standout player in next-generation IoT connectivity.
Your category is more competitive than it was five years ago
Enterprise attention doesn’t get won through more content alone. It comes from sharper messaging, stronger social presence, and content that earns its place. That’s what Inspired Marketing builds.
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