Itay&Beyond
All core marketing assets: modern website, funding-ready deck, and stronger digital presence.
Israel
About Itay&Beyond
Itay&Beyond is a pioneering biotech startup at the forefront of neuropsychiatric and neurological drug discovery. The company’s patented brain-on-chip technology integrates patient-derived brain organoids, dynamic brain function measurement, and AI-powered analysis to predict drug efficacy more accurately and efficiently. The platform has been validated in a 200-patient study at Hadassah Medical Center and is designed to reduce drug development timelines and costs while improving trial success rates.
Despite significant progress in its R&D and scientific validation, the company recognized the need to strengthen its marketing and communication efforts in order to connect more effectively with investors, partners, and the broader biopharma ecosystem. In mid-2024, Itay&Beyond partnered with Inspired Marketing to take its brand, messaging, and marketing infrastructure to the next level.
The Challenge
While Itay&Beyond had already established foundational marketing materials — including a website and investor deck — the assets did not yet reflect the full strength of the company’s innovation or communicate its story with maximum clarity and impact.
To support upcoming fundraising efforts and partner outreach, Itay&Beyond needed to elevate the visual and narrative quality of its brand, ensure consistency across channels, and lay the groundwork for scalable, ongoing marketing activities.
The company turned to Inspired Marketing’s Marketing Management as a Service model to help:
- Refine its value proposition and brand messaging
- Upgrade the website to better convey scientific credibility and business value
- Redesign investor materials with a stronger story and improved visual design
- Enhance its presence on key digital channels and initiate targeted outreach campaigns
"Inspired Marketing was instrumental in shaping how we introduced Itay&Beyond to the world. From the start, they understood the depth and complexity of our science and turned it into a compelling brand and story. Their Marketing Management as a Service model allowed us to elevate and align every part of our communications — from our messaging and website to our investor materials and outreach. We now have a credible, scalable foundation to support our next stage of growth."
The Goals
The engagement focused on building a comprehensive marketing infrastructure to support growth, engagement, and future visibility. Our shared goals included:
- Clarify and unify the company’s messaging to reflect its unique technology and long-term vision
- Create a polished, investor-friendly website that instills confidence and explains complex science in an accessible way
- Develop a compelling investor deck designed for partner and VC outreach
- Strengthen digital presence across LinkedIn and other key channels
- Implement outreach activities to increase visibility and awareness in the biopharma and investor communities
The Process
Through our Marketing Management as a Service approach, Inspired Marketing acted as a dedicated extension of Itay&Beyond’s team — leading strategy, execution, and optimization across all core marketing functions.
1. Market and messaging strategy
We began with in-depth research into the company’s positioning, competitors, and target audiences. This informed a messaging framework that defined Itay&Beyond’s voice, value proposition, and narrative themes — making it easier to articulate its offering to diverse stakeholders.
2. Website redesign and development
We completely redesigned the company’s website — from sitemap and copywriting through visual design and development — to better reflect the innovation, professionalism, and potential of the company. The new site was crafted with investors and partners in mind, focusing on clarity, credibility, and discoverability.
3. Investor deck revamp
The company’s investor presentation was updated with a sharper story, tighter structure, and a visual identity aligned with the updated brand. The final deck supported direct outreach to biotech investors and pharma partners with a persuasive and professional format.
4. Social media optimization and outreach
Inspired Marketing refreshed and optimized the company’s LinkedIn presence and began rolling out strategic content to build credibility and engagement. We also launched targeted outbound campaigns through executive LinkedIn profiles, aimed at VCs and strategic partners across Israel, Europe, and the U.S.
5. Onsite lab visit
A visit to the Itay&Beyond lab enabled us to gather firsthand insights and visual assets, enriching the company’s story across web, pitch, and social media content with authentic imagery and scientific depth.
The Results
Over the six-month engagement, Inspired Marketing helped Itay&Beyond significantly strengthen its marketing foundation and brand presence:
- New website launched, with clear messaging, modern design, and investor-oriented structure
- Investor deck redesigned, now used actively for funding and partnership outreach
- Improved LinkedIn presence, with profile optimization and increased engagement
- Brand and messaging alignment, creating consistency across all digital and communication touchpoints
- Scalable infrastructure in place to support future PR, business development, and investor communications
Get senior B2B marketing support for your next funding round or product launch.
Strategy, messaging, and execution, built around what you’re actually trying to achieve.