PMnB by Palgey Maim
Marketing for industrial technology means doing the reading. PMnB’s technology was proven across multiple continents. Inspired Marketing delivered end-to-end marketing: strategy, content, digital presence, collateral, and the infrastructure to grow from.
Israel
About PMnB
Palgey Maim is an Israeli engineering firm with five decades of experience in water and wastewater infrastructure. PMnB is its advanced nano-bubble oxidation division. This is a technology platform that delivers chemical-free water treatment across municipal and industrial wastewater, drinking water, agriculture, aquaculture, and more. Industrial and municipal operators have deployed this solution to achieve up to 80% reduction in energy consumption compared to traditional aeration.
PMnB’s technology was field-proven across multiple continents. But the next step they needed to take was building an international brand presence to match.
The challenge: taking a proven technology to international markets
PMnB had real installations and real results. And with the technology validated across multiple continents, the focus turned to building the marketing infrastructure to reach an expert audience. This audience includes engineers, environmental managers, utility directors, and aquaculture operators.
Inspired Marketing set out to build a strategic content, and marketing foundation to help PMnB enter global markets credibly and quickly. To do that, they needed to first establish the right positioning for PMnB’s audiences. These are technically complex, risk-averse buying audience across the US, Europe, South America, and India.
To enter international markets at the right speed and with the right positioning, PMnB needed to:
- Define its positioning as a standalone international brand, distinct from but backed by Palgey Maim’s engineering credibility.
- Then identify and prioritize target industries, geographies, and buyer personas.
- Build a website structured for SEO and GEO visibility from day one, built on this messaging and marketing analysis.
- Finally, establish a social media presence and content infrastructure.
They needed to do all of this on a tight schedule, moving fast without sacrificing strategic depth.
"They took the time to understand PMnB as Palgey Maim's advanced nano bubble oxidation division: the company's role in chemical-free water and wastewater treatment, the competitive space, and the realities of entering international markets. That understanding was then translated into clear positioning, messaging, website structure, content, and design."
The approach: strategy first, infrastructure fast
Inspired Marketing began with deep research into PMnB’s technology, nano-bubble competitors, and target buyer personas across eight industries. Then we explored SEO and GEO keyword opportunities, and the market dynamics driving demand for chemical-free water treatment globally.
That research was translated directly into a go-to-market strategy, and then immediately into execution.
Discovery and strategic foundation
First, we conducted comprehensive research into PMnB’s offering, industry, competitors, target audiences, and market gaps. This included AI-driven research to understand how buyers in this space discover and evaluate solutions. These findings formed the basis for PMnB’s international positioning, messaging framework, and content architecture.
Website: built for visibility and conversion
Next, we developed the full site architecture, SEO and GEO-optimized content, design, and technical development for pmnbtech.com. All of this was all structured around eight target industry segments, each with its own use-case entry points. The site housing that information was live within 3.5 months of project kick-off.
LinkedIn and social media infrastructure
In addition to the website, we built PMnB’s LinkedIn company page from scratch and developed an ongoing social media content and design programme to support brand awareness in international markets.
Marketing collateral
Finally, we developed a new company brochure and supporting sales and marketing materials to equip the PMnB team for international conversations.
The results
PMnB went from having minimal brand presence to a fully operational and marketing infrastructure in under four months. This work gave PMnB a credible, structured platform to enter global markets. It is made up of positioning, content, and channels aligned to the realities of a technically complex, long-cycle B2B sale.
3.5 months: research to live website
10 pages: SEO/GEO-optimized at launch
8 target industries: addressed in site architecture
"Inspired Marketing completed the research and strategic foundation quickly, giving us clear positioning, messaging, and audience direction for international markets. They created the website sitemap rapidly and delivered full website content within one month. As a result, we now have a much stronger market position and a clear path to launching the website within 3-4 months."
The product works. Now the world needs to know.
Complex technology. Conservative buyers. New markets. Getting that story right, and building the infrastructure to tell it: that’s exactly what we do.
More Case Studies
Itay&Beyond
All core marketing assets: modern website, funding-ready deck, and stronger digital presence.
View Case Study
Hiveware
Projects like Hiveware are the reason we love working in deeptech: big ideas, skeptical markets, and a team stubborn enough…
View Case Study
Naviteq
How Inspired Marketing helps Naviteq amplify brand visibility, sharpen positioning, and grow organic reach through SEO and full-funnel content strategy
View Case Study