Rentsafe
A fractional CMO is senior marketing leadership embedded into the business, without the cost of a full-time hire. Through our fractional CMO model, RentSafe has combined SEO, GEO, paid search, social, and PR into a single coordinated strategy that’s turning the brand into a household name among landlords, property managers, and financial professionals.
Israel
About RentSafe
RentSafe is an Israeli company specializing in non-bank guarantees for businesses, offering a fast, digital alternative to traditional bank guarantees. The platform enables companies, contractors, landlords, tenants, and public entities to issue legally backed guarantees efficiently, without tying up bank credit or cash flow. Founded in 2020 and licensed by the Israeli Ministry of Finance, RentSafe serves a wide range of industries across commercial leasing, tenders, procurement, and infrastructure projects.
Inspired Marketing has been part of RentSafe’s growth story since the early days. When the company first approached us, they were a startup in a niche market facing a challenge almost every FinTech founder recognises:
– A strong product that solved real challenges.
– Relatively low awareness in a competitive market.
– A category dominated by institutions that have been around for decades.
We started with paid search, moved into full-funnel marketing management, and over the following years helped drive 300% growth in new customer acquisition, a 7x increase in guarantee volume, and a 3,594% increase in Google goal completions.
By 2026, the challenge had evolved. RentSafe was no longer a startup trying to get noticed. It was a scaling platform looking to own its category. That meant deeper SEO, a presence in AI-generated search results, and a social strategy that could build genuine professional credibility. This case study covers Q1 2026 and the strategy we built to get there.
When we meet our potential customer they already know who we are and what our service is and that's what IM has done for us.
The challenge
Rental guarantees are a category most Israelis associate with banks and paperwork. RentSafe’s product removes that friction entirely, but only if potential customers can understand it and trust it.
The marketing challenge was threefold:
– ranking in a category where traditional institutions dominate,
– building credibility with a sceptical professional audience (property managers, CFOs, contractors),
– and generating a consistent pipeline of qualified leads at a sustainable cost.
There was also a newer dimension to solve for: the rise of AI-generated search results. For RentSafe to win consideration, it couldn’t just rank on Google. It needed to appear in the AI Overviews and answer-engine results that an increasing share of search traffic never scrolls past.
What we built
SEO & AI visibility (GEO)
By 2026, the challenge had evolved. RentSafe was no longer a startup trying to get noticed. It was a scaling platform looking to own its category. That meant deeper SEO, stronger entity authority, visibility inside AI-generated search results, and a content strategy designed not only for Google rankings, but also for answer engines like ChatGPT, Gemini, and Google AI Overviews.
We identified “ערבות” (guarantee) as the make-or-break keyword cluster and rebuilt the site’s content architecture around it. The strategy focused on topical authority, semantic SEO, intent-based landing pages, internal linking, FAQ optimization, and AI-citable content structures that help search engines and AI systems understand RentSafe as an authoritative source in the guarantee space.
The results were significant:
- Overall SEO visibility increased by +24.86%
- Organic Search sessions increased by +16.5%
- New users from Organic Search increased by +11.1%
- Several highly competitive commercial-intent keywords reached Position #1.
At the same time, RentSafe began building measurable visibility inside AI-generated search experiences – an increasingly important layer of modern SEO.
During Q1 alone, RentSafe achieved:
- 30 AI visibility appearances
- 20 AI mentions across AI search engines
- 46 cited pages in AI-generated answers
- Visibility across ChatGPT, Google AI Overviews, Google AI Mode, and Gemini
This shift positioned RentSafe not only as a ranking website, but as a trusted source referenced directly inside AI-generated answers. As more users receive recommendations without ever scrolling traditional search results, this visibility becomes increasingly valuable.
The result was a measurable increase in authority, stronger brand recognition in search, and growing ownership of the rental guarantee conversation across both traditional SEO and emerging AI search ecosystems.
Pay-Per-Click (Google Ads)
The paid strategy runs on a PMAX-first model, with Search and Discovery campaigns running in support. In Q1:
- 123K impressions, 2,833 clicks, ₪9,361 total spend
- 55 conversions at ₪137 CPA
- PMAX campaign alone: 78,522 impressions, 1,760 clicks, 55 conversions at ₪137 CPA
- Search Impression Share: 20.8%, with a 4–5x growth runway identified
Approximately half of all leads that entered the pipeline were qualified. For Q2, the focus shifts to expanding PMAX audience signals, launching a dedicated northern Israel campaign with geo-targeting, and connecting GA4 to the full campaign stack for closed-loop attribution.
Eight posts published across the company page and the CEO’s personal profile generated 2,430 impressions, a 134% increase on the previous period. The standout post was a photo of the CEO’s meeting with the President of Israel, which achieved a 12.28% engagement rate (228 impressions, 28 interactions, 13 CTR clicks at 5.7%).
The content mix included business operations, contractor insights, financial tips, and market context. This was calibrated to build trust with RentSafe’s professional audience while reinforcing the CEO’s positioning as a credible voice in the space.
Meta (Facebook & Instagram)
Fifteen posts published across the quarter. Trend-led content consistently outperformed static posts, with the top organic posts reaching 10,000+ impressions. Total Q1 Meta figures: 3,755 impressions, 79 interactions, 15 posts on the company page (plus the CEO’s personal profile), reaching an estimated 4,500 combined views.
Newsletter
RentSafe’s newsletter reached 307 subscribers by end of Q1 (adding 10 new subscribers during the quarter) with 171 impressions and 202 article views. The subscriber base skews professional: 14% managers, 8% entrepreneurs and investors, 6% business owners, 3% CFOs. Three editions were published, each used to deepen the brand’s authority on landlord rights, market trends, and regulatory updates.
PR
Three press releases were placed in trade publications covering industry associations and contractor networks. Coverage positioned RentSafe as a credible institutional voice.
The result
RentSafe ended Q1 with stronger digital visibility, a qualified lead pipeline at a competitive cost, and an AI presence its competitors don’t yet have. The brand is establishing itself as the authoritative source on rental guarantees — not just in search, but in the AI-generated answers that are increasingly where decisions begin.
That momentum is the product of a long-term partnership. Through our fractional CMO model, we’ve grown alongside RentSafe as the business has scaled, expanding the team and the strategy in step with their ambitions. Over the course of the engagement, that approach has delivered:
300% growth in new customer acquisition
7x increase in guarantee volume
3,594% increase in Google goal completions
Five years in and the results keep compounding
What started as a demand-generation partnership with an early-stage FinTech has grown into one of our longest-running client relationships, and one of our most complete.
If you’re building in a category where trust takes time to earn, that’s exactly the kind of partnership we’re built for. Book a call with our team to talk about your marketing goals.
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